Why are most watches in ads and stores set to 10:10?

 

Setting watches to 10:10 in ads and stores is a common practice for several reasons:

1.     Aesthetics and Symmetry: The position of the hands at 10:10 forms a symmetrical V shape that is visually appealing and frames the brand logo or other features on the watch face nicely. It creates a balanced and harmonious look, drawing attention to the watch without distracting the viewer.

2.     Highlighting Features: By setting the time to 10:10, the hands do not overlap with the brand name or any other features (like sub-dials or date windows) on the watch face. This ensures that all important aspects of the watch are clearly visible and can be easily showcased in advertisements or in-store displays.

3.     Historical Tradition: There is a belief that the practice of setting watches to 10:10 originated from the time when President Abraham Lincoln was shot (10:10 PM). Since then, it has become a standard practice in the watch industry, although this historical connection is debated and may not be the sole reason for the tradition.

4.     Positive Association: Psychologically, the position of the hands at 10:10 resembles a smile, which can subconsciously create a positive association with the watch in the mind of the viewer. This positioning is seen as friendly and welcoming.

There are two main reasons why you'll most often see watches advertised with the hands set to 10:10:

1.     Practicality: At 10:10, the hands are less likely to obscure the watch's brand logo or other important features on the face compared to other times. This allows for better product visibility.

2.     Psychology: Studies have suggested that the position of the hands at 10:10 creates a subtle resemblance to a smile, which subconsciously evokes a positive feeling in viewers. This can make the watch appear more approachable and desirable

 

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