"impressions" in Google Search Console

 

What are "impressions" in Google Search Console?

n Google Search Console, "impressions" refer to the number of times any URL from your website appeared in search results viewed by a user, excluding paid Google Ads results. So, whenever someone performs a search and a page from your website shows up in the results, that counts as an impression, even if they don't click on it.

Here's a breakdown:

Impressions: An indicator of your website's visibility in search results.

Not: Clicks on your website (those are tracked separately).

Not: Impressions from paid Google Ads (those are tracked in different tools).

Think of it like people seeing your storefront from across the street. While impressions don't directly measure customer foot traffic, they do tell you how many people might be aware of your business.

Here's how they can be helpful:

Understanding overall visibility: High impressions indicate your website is showing up often in searches, potentially leading to more clicks and traffic.

Identifying popular content: Track which pages receive the most impressions to understand what resonates with users.

Comparing performance: Monitor impressions over time to see if your visibility is increasing or decreasing based on SEO efforts.

Remember, impressions are just one piece of the puzzle. Analyzing them alongside other metrics like clicks and click-through rate (CTR) provides a more holistic view of your SEO performance.

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